SIG is one of the world’s leading system suppliers of carton packaging solutions for the food and beverage industry. We are working in partnership with our customers to bring food products to consumers around the world in a safe, sustainable and affordable way. That’s our purpose and we fulfil it responsibly. Our business strategy, the Corporate Compass, sets out how. It’s how we help make our business – and our customers – better and more sustainable.

The history of the SIG Combibloc beverage carton is only a few years shorter and dates back to the invention of ‘Perga’, Europe’s first beverage carton.

The SIG Combibloc Group is organised on a regional basis. The four regions – Americas, Europe, Middle East and Asia-Pacific – are responsible for operational activities. A lean global management system defines the basic strategy and key framework conditions. With this simple, clear structure, we work right alongside the customer, thus ultimately providing the best value creation and optimal service for our customers.


SIG Strategy

Our Corporate Compass.

SIG Combibloc has been on an exciting journey. We have evolved from a small, local company into a global player, whilst constantly developing innovative solutions for an ever-changing world. Throughout all of this change, we have never lost sight of the core values that help us realize our goals and ensure we continue to move closer towards our dream.


SIG Dream

"Every consumer in the world with an SIG pack in their hand, and a smile on their face, every single day."

Our dream is at the heart of everything we do. For us, it combines the vision of our products being accessible to everyone, everywhere. Our aspiration is for consumers to be assured that our products offer a great way to enjoy healthy, great-tasting food and beverages.


SIG Purpose

"Working in partnership with our customers to bring food products to consumers around the world in a safe, sustainable and affordable way"

Our dream goes hand in hand with our purpose: the way we contribute to bringing healthy, nutritious foods and beverages to people around the world. We do that in a safe, sustainable and affordable way.

And we do it in partnership with our customers.

It’s vital that we build meaningful relationships with our customers in order to truly understand the challenges they are facing and what they need in order to successfully deliver great products to consumers in a safe, sustainable and affordable way – now and in the future.


SIG Promise

"Excellence – Engineered. Solutions – Delivered."

Our dedication to understanding customers’ needs goes beyond products and technology. We solve customers’ problems and offer new possibilities through an intelligent, holistic overview of their business needs. This ensures that we consistently provide end-to-end solutions that add real value for our customers today and tomorrow.

With our promise, SIG is setting out into a new era of food and beverage packaging, ready to partner with our customers to open up new opportunities for performing better and growing faster.


SIG Values

"Leadership, Accountability, Quality, Integrity, Performance, Pride, Collaboration, Feedback"

Our values are the core beliefs that shape the decisions we make as a business. They are intrinsic to how we deliver solutions for customers, shape our culture and reflect what drives us as a business. In essence, uniting us in what we stand for as individuals and as a company. Whilst our business must be flexible and grow to adapt to the outside world, our values remain constant.


SIG Principles

"Think Customer, Act Lean, Deliver Results, Shape the Future, Expand Potentials, Select the Best, Work across Boundaries, Take Ownership"

Our principles guide our actions and behaviour.

They help us to express our values and to live our strategy in daily business. All principles focus on performing for our customers and improving our solutions by empowering our people.

SIG Strategic Goals


Grow above market


Win at the customer


Foster our winning team

Our strategic goals are the objectives that determine our success. We have three individual goals, each inextricably linked with the other two. Ultimately we must continue to develop as a business and grow faster than the market – but this growth must always add value for our customers and consumers. In order to achieve this, we are constantly looking at ways of strengthening our position as a trusted partner, through our own people and the benefit we can add.


SIG Responsibility

Responsibility to society and the environment is at the heart of our business strategy – in the way we run our company, source our raw materials, make our products and define our ambitions. And most importantly – in the way we help our customers to be more sustainable.

Our overarching ambition is to be net positive by contributing more to society and the environment than we take out – across our value chain.

By 2030, we will halve our environmental impact and double our benefit to society. All our raw materials will come from certified responsible sources. And our packaging solutions will be the most sustainable on the market.

We call that going Way Beyond Good.

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